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Sioux City, Iowa

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July Member Program

  • 07/18/2024
  • 11:30 AM - 1:30 PM
  • Western Iowa Tech Community College, 4647 Stone Ave, Room L124, Sioux City, IA 51106



The Science Behind Behavior Change

Topic: The Science Behind Behavior Change

Description: Change is a journey, not an event. The reason 50-70% of change initiatives fail is that typical approaches to change management don't take into account human biology and that we are wired to resist change. Today’s change occurs in a myriad of ways from shifting technology to reorganizing functions to seeking new customers and operating globally. But the pace of today’s change is pushing the limits of even the most agile organizations and people. Recent discoveries in neuroscience illuminate how we learn, respond to change and ways we can maximize both flexibility and resilience. In this webinar, we will share the latest discoveries about the brain, and how to harness human biology to reduce resistance to change and change fatigue.

In this interactive workshop, you will:

  • Learn how all change activates the survival and failure centers in the brain
  • Discover how to assess and predict the impact of different types of change
  • Identify ways to intentionally increase the resilience of your people and organization
  • Learn new strategies for driving successful change in your organization whether you are an executive, manager, or employee

Speaker:  Justin Reinert, Principal, Performance Accelerated Learning

Justin Reinert is an experienced Talent Leader with 20 years of corporate learning experience. He holds an MA in Educating Adults from DePaul University, along with multiple industry leading certifications, including the CPTD and SPHR. He has led learning at organizations as large as HSBC and Oracle and built award winning learning functions at smaller high-growth firms.

He is currently the Founder & Principal of Performance Accelerated Learning, providing executive coaching and bespoke talent development programs across multiple industries. In 2022, Justin published his first book titled Creating Belonging with an accompanying workshop of the same name. He also hosts the Creating Belonging Podcast which is in its 2nd season.

Of note to the Sioux City SHRM community, Justin grew up in NW Iowa, Laurens to be exact, and still gets back to visit family regularly who now reside in the lakes region.


1.5 HRCI Continuing Education Units and 1.5 SHRM Professional Development.

Please RSVP by Thursday July 11 , 2024.

Siouxland SHRM (Chapter #0211) is a 501(c)6 non-profit organization. PO Box 364, Sioux City, Iowa 51102

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